L’or et L’argan

The argan tree, endemic to south Morocco, plays a key ecological role in protecting the area from desertification and soil erosion. It produces an edible oil when its fruit is roasted, or a cosmetic plant oil if it is extracted by first cold pressing. Argan oil benefits from a PGI (Protected Geographical Indication) guarantee label which confirms its origin. In order to preserve its main active ingredients and pleasant taste, it must not be exposed to heat.

The economic sector for this oil is set apart by the fact that it involves women, who are often in a precarious situation. They harvest the argan, then produce this oil for small communities.

It is appreciated in cosmetics for its unique components, in particular omega 6 and 9, vitamin E and squalene. Its polyunsaturated fatty acids give it anti-aging and antioxidant properties which Berber women had intuitively known for centuries. Argan oil rebuilds the cutaneous barrier, limits skin water loss and increases collagen synthesis.

We also appreciate the shell of the stone – a residue from the manufacture of the oil – which, when dried and reduced to a powder, becomes an effective natural exfoliator.

Rich in vitamin E and omega 3, 6 and 9, wheat germ oil is known for its antioxidant, nourishing, emollient properties. It protects the skin from UV rays, helps with healing and prevents the signs of skin aging.

This note is the fruit of a spicy composition, pushed to the extreme so you can really feel its strength… but subtle nonetheless. Benzoin, a real tree resin, preserves the soft, milky nuances. It settles on a calm, enveloping musk and warm, sensual and slightly powdery amber. The ensemble is structured by a sweet cinnamon base note and myrrh which might remind you of frankincense. This resin adopts an aromatic vibe, similar to moss. The creation becomes unforgettable, like our body care products which have adopted it.